Brand Refinement Strategy • Print Advertising Campaign • Media Planning & Placement
Collateral Development • On-property Materials
Brand Refinement Strategy • Print Advertising Campaign • Media Planning & Placement
Collateral Development • On-property Materials
Color Palette
Color Palette
Texture
Texture
Typography
Typography
Aa
Aa
Reem Kufi - Regular
(Header Typeface)
Reem Kufi - Regular
(Header Typeface)
Aa
Aa
Martel Sans - Regular
(Subheader Typeface)
Martel Sans - Regular
(Subheader Typeface)
MARLOWE
MARLOWE
The Marlowe is a concept we developed to position a historic New York stay as urban luxury with roots in the Golden Age of the 1930s. The platform captures “luxury from a different time” polished, atmospheric, and quietly indulgent while delivering the modern convenience of the city just beyond the doors. We shaped a campaign ready direction that balances Art Deco era romance with today’s ease, inviting guests to step into Midtown energy by day and return to a sanctuary of comfort and calm by night. Clear messaging and visual cues were designed to translate across digital, social, and on-property touchpoints.
The Marlowe is a concept we developed to position a historic New York stay as urban luxury with roots in the Golden Age of the 1930s. The platform captures “luxury from a different time” polished, atmospheric, and quietly indulgent while delivering the modern convenience of the city just beyond the doors. We shaped a campaign ready direction that balances Art Deco era romance with today’s ease, inviting guests to step into Midtown energy by day and return to a sanctuary of comfort and calm by night. Clear messaging and visual cues were designed to translate across digital, social, and on-property touchpoints.
